The Value – Issue #11: Canadian Black Book Provides Revamped Customer Experience on New Website

Welcome to The Canadian Black Book – The Value. Our goal is to provide our clients and partners with news, event updates, new initiatives and opinions from Canada’s trusted source for vehicle values and automotive insights. In this edition we cover:


New Tools For Consumers Include Industry Firsts Equity Calculator and Total Loss Report

Today, Canadian Black Book, provider of vehicle valuation data and analytics to the auto industry and Canadian car buyers, launched its new website at   The company first introduced its consumer website to the Canadian public in 2010, which gained vast attention at the time.  This changed Canada’s car buying and selling landscape by providing the public with CBB vehicle valuations for the first time and for free.  Prior to 2010, that information was released only to dealers, banks/lenders, and insurance providers.

Of course the new site continues to offer Canada’s leading Trade-in, Average Asking and Future Values free for visitors, however, with an interface that requires fewer steps when compared to the legacy website.  In addition to the values tools is the introduction of a Canadian automotive industry first, Equity Calculator to help Canadians determine their equity position during the course of an existing or potential loan.  The updated website also introduces a new Total Loss Report, to aid consumers in negotiating a write off situation with their insurer.

“We really jumped out of the box in 2010 opening up our data to consumers and saw an immediate interest from all corners of the country. In fact, in the first week we crashed the servers due to traffic overload,” says Brad Rome, President, Canadian Black Book, who was instrumental in the initial build nine years ago.  “Our goal is to continue to better assist car buyers and sellers with new tools available on our website that can help expedite the car shopping and buying process,” Rome adds.

The remodeled website is easier to use and faster loading on any device.  It was built using responsive design for mobile as the priority before desktop, as a result of the exponential growth in mobile traffic and usage.

The all-new listings section boasts a Canadian first market analysis to help users compare listings.  This new function plots vehicles on a two by two grid to compare average price and average mileage.  This system will identify vehicles that are below/over average price and below/over average mileage, to provide consumers with the best price versus mileage snapshot.

“The assortment of new functionality that we have built into the new website, was chosen and designed after 8 years of watching and analyzing our own web traffic and deep research and understanding into the contemporary needs and methods used by today’s car shopper.” Says Cole Reiken, VP Digital Strategy & Product Management, Canadian Black Book, the lead architect of the new site.

The revamped listings section, of hundreds of thousands of cars for sale across Canada, has new and used car listings featuring a large clear photo first.  Listings are geo relevant, which default to display listings within 100 km of a users’ postal code.  Vehicle details pages use new map integration to identify dealership locations.

Also available on the site is the new CBB Financial tool that can quickly and easily qualify users for a car loan before going into a dealership.  This system can get approvals, and book an appointment with a dealer to make the loan qualifying and buying process hassle free.  CBB Financial works in tandem with the CBB values and the Equity Calculator to provide trade-in information or calculations on carrying the balance of a loan from a previous car into a new deal. now offers new content options to provide comprehensive vehicle overviews, expert video reviews of new vehicles in the market and details with new vehicle photo galleries to provide clear images of the cars.  Further to this, visitors will still find the Canadian Black Book Best Retained Value Awards winners as well as pre-owned vehicles highlighted throughout the site, including our Best Pick section exclusively featuring Ford and Lincoln pre-owned certified vehicles..

See the new consumer experience at


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